Flashy Flash

In my constant search for good, creative ideas and communication techniques, I came across two very good web sites employing Flash. See what you think.

Royal Caribbean's Freedom of the Seas boat build and promotional site.
The Buddy Group

The Royal Caribbean site hits a homerun in immersing the viewer in the features of it's new ocean liner.

The Buddy Group cleverly incorporates interactivity and navigation in video and static elements. This site is Campy in more ways than one, but just try to resist exploring its navigation. The Buddy Group's Flash-enabled site required Flash 8.

Both do a good job of showing you capabilities, not just telling.